No matter what your business is, finding the ideal client requires a deep connection between you and your target audience. Only then you can have a BRAND that is a symbol of your creativity, and that brand empowers you to reflect your true nature. Having multiple variation of your logo can help elevate your brand and keep your brand looking consistent across all platforms and media.

1-Main Logo Design

Your main logo speaks for your brand, while secondary logo and sub-mark are its extensions. It is typically horizontal and includes your business name.

Usage

+ Storefront signage
+ Desktop Website header
+ Print collateral

2-Secondary Logo

Your secondary logo is a simplified version of the main logo. This logo will be used when there isn’t enough space for your main design.
For example, if the main logo is horizontal, your secondary logo can be a stacked version of it.
The secondary logo can be horizontal, vertical or even in form of a circle.

Usage

+ Mobile Websites
+ Business Cards
+ Social Media
+ Email Signatures / Invoices / Contracts / Stationery

2-Submark

The sub-mark is even a more simplified version of your main logo. It doesn’t necessarily include your business name. Usually sub-mark is just the initials or an icon from the main design. Sub-marks are useful because they can be used in small spaces where the main or even secondary logo doesn’t fit.

Usage

+ Social Media profile
+ Brand mark on collateral
+ Website footer
+ Small print items