Case Study: Sage Interior Design Marketing
Introduction
When Sage Interior Design Marketing approached us, they were looking to build a brand and website that felt as high-end and inspiring as the luxury residential interior designers they serve.
Their brand needed to strike a balance between editorial elegance and a welcoming, motivational vibe, with a strong emphasis on social media and content marketing.
The Challenge:
Sage’s ideal clients—top-tier, high-spend interior designers—expect nothing but excellence. These designers are accustomed to working with premium brands, so every touchpoint needed to reflect
that same level of sophistication. One of the biggest challenges was transforming the large volume of website content into a digestible and engaging format, avoiding overwhelming the reader while still delivering
all the necessary information.
The goal was to create a digital experience that felt like an extension of the high-quality brands these designers engage with daily, maintaining an editorial and 'creme de la creme' vibe.
Our Approach
We started with a discovery call and a detailed brand and website questionnaire to get a deep understanding of Sage’s vision, brand personality, and the needs of their target audience. This initial research helped us identify the main objectives and set a clear direction for both branding and website design.
For the branding, we developed a refined color palette and a modern, sophisticated logo that would convey excellence and professionalism. Along with the main logo, we crafted secondary and submark logos to ensure brand versatility across different platforms and formats. The design choices were influenced by the editorial-style experience Sage wanted to offer, using clean lines, timeless typography, and a soft yet luxurious color scheme.
The design choices were influenced by the editorial-style experience Sage wanted to offer, using clean lines, timeless typography, and a soft yet luxurious color scheme.
When it came to the website design, the challenge of managing long text was addressed through strategic use of layout, typography, and design elements. We broke up large blocks of text with engaging visuals, pull quotes, and well-placed call-to-action buttons.
We also introduced interactive elements to keep the user engaged and create a dynamic browsing experience. The custom-coded website design ensured that the editorial feel was maintained while also offering a seamless and motivational experience for visitors.
Behind the scenes | Mockup of Website
The Result:
The final branding and website design came together beautifully to deliver a seamless experience that not only attracts but inspires.
The website is both visually compelling and highly functional, effectively capturing the attention of luxury interior designers.
It positions Sage Interior Design Marketing as a trusted, top-tier marketing partner, with a digital presence that matches the quality of work their clients expect. We're proud of how this project turned out and are excited to see how it helps Sage grow and attract more of their ideal clients.
Check out the live site: Sage Interior Design Marketing
